Content Marketing Is Like Making Cocktails [INFOGRAPHIC]

Content marketing is the secret sauce that makes PR and marketing campaigns work. Like a good mixed drink, content marketing requires a certain mixture of both content, distribution, and flair to catch the attention of your audience. This is one of our favorite infographics about content marketing and we wanted to share it with you.

JBH, a speciality content marketing agency based in the UK, breaks each type of content down as though it were a mixed drink. Key ingredients, the right mix, and a few finishing tips. Social Media is like a margarita. Industry News is a bloody mary. And Long Form Journalism, our favorite PR content marketing medium (but hard to earn), is the mint julep.

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Cheers!!!

content marketing inbound marketing
original graphic made by JBH – a UK content marketing agency

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