Reaching out to potential business partners
The Goalie School, wanted to spice up their summer giveaway inventory. We had several contacts in their industry (sports), and reached out to several companies to pitch a few ideas. We selected a lacrosse stick mesh company who’s mesh normally sells for $50-$80 each. The Goalie School needed close to 100 giveaways, so buying this amount of mesh was not in their planned budget and out of the question.
After negotiating with the mesh company, we were able to broker a deal where the Goalie School receives 100 mesh for free. What’s the catch? We traded paid marketing materials from our video library with the mesh company in return in return for the mesh. Both our client and the mesh company received something of value and it cost both of them nothing. This is what we mean by giving value to everyone in PR deals.