We worked with Lynchburg College to create a social media, web, video experience for their fans.

Lynchburg's Men's Lacrosse team had the national spotlight for a few days after they made it to the NCAA National Championship game. We harnessed this attention and created a fan experience and college awareness campaign. And as a result, we created a powerful marketing and PR campaign for their brand and college that will pay dividends for years to come.

Web Design:

Creation of LynchburgLacrosse.com

Within 3 days of Lynchburg wining their semifinal game and making it to the championship, we launched LynchburgLacrosse.comĀ . Designed as the hub for all Lynchburg College media during championship weekend. Organizing photos, videos, social media updates, alumni event news, live radio all about the awards ceremonies, press events, autograph sessions, stadium visits, and the game.

Social Media:

Social Media Takeover

During championship weekend, Prodigy took over Lynchburg College’s social media accounts and attended every event in person. Throughout the weekend we shared photo, video, and status updates to thousands of fans – 11 videos, 100 of professional photos, 24 status updates – reaching over 110,000 fans organically.

Video Production:

11 Facebook and YouTube Videos LIVE

Over three days we produced 11 videos of the weekend’s events. Working from our mobile video editing studio in the team’s official hotel, our mobile editing team professionally edited and uploaded videos throughout the weekend to Lynchburg College’s Facebook and YouTube pages.

Event Marketing:

Calling onĀ alumni to support the team

Working closely with Lynchburg College’s Alumni Affairs office, we created an integrated alumni communications plan to generate social media buzz about alumni events during the weekend and pushed attendance numbers. Using Lynchburg’s official social media channels, Prodigy was able to message alumni and official events during the weekend for alumni. From among six NCAA schools at the event, Lynchburg being the smallest, Lynchburg had the largest number of alumni and fans attend the game and alumni affairs events.

event marketing

Lasting branding, public relations, marketing, and institutional effects

After viewership analysis of our efforts, it is determined that we reached over 110,000 fans and alumni (unique views) in only three days with Lynchburg's student body population being under 3,000 students. In addition to creating a high-quality, engaging media campaign for fans, our work had a far-reaching impact for the school's public awareness and brand. More people than ever know about Lynchburg College and our campaign presented the College as a professional, spirited, and loyal institution. The alumni loyalty benefits in terms of donations and giving participation, in addition to new fans and advocates, will pay off for many years, proving to be a great return on their investment of working with Prodigy.