What is the message we want to send?
Roanoke College, like any university or college, seeks to inspire their students to succeed. Working with their Office of Student Success, we had many meetings to discuss this current campus strengths and challenges. Many students find strength in meeting new people from across the world. Other students strive to find their place at the College using the resources provided to them. We worked to create a College brand and theme that encourages students from different backgrounds to seek out opportunities and to embrace the resources provided. This is not only a winning combination at Roanoke College but in any situation in life after college.
A simple and powerful message.