In B2B marketing, LinkedIn is the quickly becoming the gold standard for social media communications when it comes to lead generation, networking, and business development? You can share company insights, products and services, and connect with potential clients and influential decision makers in your specific industry.
We would argue that LinkedIn is 10x more important than Facebook or any other type of social media marketing for companies offering B2B services and products. In the B2B sector, it’s all about networking and creating relationships, and that’s where LinkedIn shines.
Here’s a great cheat sheet for optimizing your LinkedIn profile to get the most out of your B2B social media marketing and online networking opportunities.
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