For the second season in a row, the Washington & Lee Men’s Lacrosse team has partnered with Prodigy for online multimedia development using Prodigy’s YouTube audience. Prodigy is part of The Lacrosse Network’s system of channel partners, which gives Prodigy access to the largest lacrosse-centric media audience. Through the production and distribution of season highlights, Prodigy and Washington & Lee will be working together to ensure that W&L’s online lacrosse presence is stronger than ever while also providing great material for fans of Washington & Lee lacrosse to watch.
“Washington & Lee is a fantastic school and has a very dedicated fan base to compliment their well-organized and extremely capable athletic department. I am looking forward to working with W&L again in 2014 to create great video content for the Generals.” said Prodigy CEO, Matt Burkhead.
Prodigy Launch is a sports multimedia development, marketing and management business. Prodigy provides personalized services to large and small sports properties through strategic partnerships and individual projects. For more information, visit www.ProdigyLaunch.com.
cover image courtesy of From the Sidelines W&L blog (link)