Any and all marketing and advertising methods were on the table with a health monthly budget to spend and a mission to sell out Canopy Oaks, a luxury homes community in the Orlando Metro area’s highly competitive real estate market. We joined Canopy’s executive management team to disclose our weekly results, give our analysis of our efforts, and give our short-term and long-term strategy to keep our momentum going.
As of 2020, Canopy was able to sell out their inventory of custom luxury homes units. More importantly, our agile marketing strategy was able to adapt to capitalize on the dynamic real estate market to give the highest possible profit returns while we sold out the community. We had 4 different “re-frames” throughout the 3 years with Canopy where we revamped the messaging of the company based on season, changing inventory, higher home prices, local trends, and changing buyer profile. This included website redesigns, new graphics, new videos, new photos, new messaging, new ads, and opening/closing different marketing channels as we watched our results carefully.
It was a pleasure to not only supply specific real estate development marketing services, but to work as a part of their executive team to shape and steer the development of one of Orlando’s most successful luxury home communities.