21,000 leads over two different real estate development projects - organized into a custom CRM

CASE STUDY

Organizing and super-charging Kenco's internal marketing and sales systems to help them thrive

Kenco is a luxury home builder in South Florida with custom homes available in two different master-planned neighborhoods. We worked with Kenco, their marketing partners, and two other real estate development companies to create an automated lead management system to collect leads from an unlimited number of sources and integrate over 10,000 existing leads.

Services

  • Software Testing
  • CRM Design and Training
  • Automation Systems Design
  • Marketing Email Drip Campaign
  • Multiple Stakeholder Coordination
  • On-going Support

Automation Systems Design

Meticulous and flexible automation planning for all possible outcomes in the sales and marketing process

Software Testing and Vetting

From our analysis of Kenco’s needs and their long-term goals of building an agile CRM for their sales and marketing efforts, we tested multiple types of CRM software, integrated email systems, and automation software.

Excel lists lead conversion

Thousands of current leads and all their information were securely inserted into our new omnichannel sales and marketing system.

Mess of Leads

Reformating Leads

Integration of Leads

The Results

After meeting separately with all stakeholders – Kenco management, developer marketing teams, contracted vendors, and the individual sales teams – and discussing business and marketing strategy goals, we created a completely custom automation process. This included a custom CRM system, email drip marketing, lead followup systems, and a transparent analytics dashboard. Kenco captured over 10,000 new leads from at least 5 different internal and external sources and had an over 20% open rate on marketing drip emails.