Lynchburg University then gave us control of their official social media accounts. Our small team of videographers, editors, and social media managers spent the weekend in Philadelphia with the team giving updates to Lynchburg alumni around the country. For people who couldn’t make it to Philly, they felt even closer to the team and the University. For alumni planning to attend the game, we worked with the office of alumni relations to post information about exclusive alumni events Philly.
We had thousands of interactions on Facebook and Twitter, kick-started the video content on Lynchburg’s Facebook, and gave the University content they could use for years to come.